Loto la bizinesi iliyonse ndikupangitsa kampani kukhala yayikulu komanso yamphamvu. Komabe, isanakhale yokulirapo komanso yamphamvu, ngati ingapulumuke ndiyo mfundo yofunika kwambiri. Kodi makampani angatani kuti akhalebe amphamvu m'malo ampikisano ovuta? Nkhaniyi ikupatsani yankho.
Kukhala wamkulu ndi wamphamvu ndi chikhumbo chachilengedwe cha kampani iliyonse. Komabe, makampani ambiri avutika ndi tsoka la kutha chifukwa chofunafuna mwachimbulimbuli kukula, monga Aido Electric ndi Kelon. Ngati simukufuna kudzipha, makampani ayenera kuphunzira kukhala ochepa, odekha, komanso apadera.
1. Pangani bizinesi kukhala "yaing'ono"
Panthawi yotsogolera GE, Welch adazindikira mozama zovuta zamakampani akuluakulu, monga kuchuluka kwa kasamalidwe, kuyankha kwapang'onopang'ono, chikhalidwe cha "kuzungulira", komanso kuchita bwino kwambiri ... msika. Nthawi zonse ankaona kuti makampaniwa adzakhala opambana pamsika mtsogolomu. Anazindikira kuti GE iyenera kukhala yosinthika ngati makampani ang'onoang'ono, kotero adapeza malingaliro ambiri atsopano otsogolera, kuphatikizapo "chiwerengero chimodzi kapena ziwiri", "zopanda malire" ndi "nzeru zamagulu", zomwe zinapangitsa GE kukhala ndi kusinthasintha kwa bizinesi yaying'ono. Ichinso ndiye chinsinsi cha kupambana kwa zaka zana za GE.
Kupanga bizinesi kukhala yayikulu ndikwabwino. Bizinesi yayikulu ili ngati sitima yayikulu yomwe ili ndi kukana kwamphamvu pachiwopsezo, koma pamapeto pake imalepheretsa kupulumuka ndi chitukuko cha bizinesi chifukwa cha kutukuka kwake komanso kuchepa kwachangu kwambiri. Mabizinesi ang'onoang'ono, m'malo mwake, ndi apadera mu kusinthasintha, kutsimikiza komanso chikhumbo champhamvu cha chidziwitso ndi chitukuko. Kusinthasintha kumatanthawuza kuchita bwino kwa bizinesi. Chifukwa chake, ngakhale bizinesiyo ndi yayikulu bwanji, iyenera kusunga kusinthasintha kwakukulu kwamakampani ang'onoang'ono. 2. Yambitsani bizinesi "pang'onopang'ono"
Pambuyo pa Gu Chujun, pulezidenti wakale wa Kelon Group, atagonjetsa Kelon mu 2001, anali wofunitsitsa kugwiritsa ntchito Kelon ngati nsanja kuti abwereke ndalama ku mabanki mu mawonekedwe a "miphika khumi ndi zivindikiro zisanu ndi zinayi" asanayendetse bwino Kelon. Pasanathe zaka zitatu, adapeza makampani ambiri omwe adatchulidwa monga Asiastar Bus, Xiangfan Bearing, ndi Meiling Electric, zomwe zidayambitsa mavuto azachuma. Potsirizira pake anagamulidwa zaka 10 m’ndende ndi madipatimenti a boma oyenerera pamilandu monga kuwononga ndalama ndi kuwonjezereka kwa ndalama zabodza. Dongosolo lomangidwa molimba la Greencore linathetsedwa m'kanthawi kochepa, zomwe zidapangitsa anthu kuusa moyo.
Mabizinesi ambiri amanyalanyaza kusowa kwawo kwazinthu ndikutsata mwachangu, zomwe zimabweretsa mavuto osiyanasiyana. Pomaliza, kusintha pang'ono kwa chilengedwe chakunja kunakhala udzu womaliza womwe unaphwanya bizinesiyo. Choncho, mabizinesi sangakhoze mwachimbulimbuli kutsata liwiro, koma kuphunzira kukhala "ozengereza", kulamulira liwiro mu ndondomeko ya chitukuko, nthawi zonse kuwunika mmene ntchito ya ogwira ntchito, ndi kupewa "Great Leap Forward" ndi kuthamangitsa akhungu liwiro.
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3. Pangani kampani kukhala "yapadera"
Mu 1993, kukula kwa Claiborne kunali pafupifupi ziro, phindu linachepa, ndipo mitengo ya katundu inatsika. Kodi chinachitika n’chiyani kwa wopanga zovala za akazi wamkulu kwambiri ku America amene amapeza ndalama zokwana madola 2.7 biliyoni pachaka? Chifukwa chake ndikuti kusiyanasiyana kwake ndikwambiri. Kuchokera ku zovala zoyambirira zamafashoni kwa akazi ogwira ntchito, zakula mpaka zovala zazikulu, zovala zazing'ono, zowonjezera, zodzoladzola, zovala za amuna, ndi zina zotero. Mwa njira iyi, Claiborne adakumananso ndi vuto la kusiyanasiyana. Oyang'anira kampaniyo adayamba kulephera kuzindikira zinthu zazikuluzikulu, ndipo kuchuluka kwazinthu zomwe sizinakwaniritse zofuna za msika zidapangitsa makasitomala ambiri kusintha zinthu zina, ndipo kampaniyo idawonongeka kwambiri. Pambuyo pake, kampaniyo inayang'ana ntchito zake pa zovala za akazi ogwira ntchito, ndipo kenako inapanga okha malonda.
Chikhumbo chofuna kupanga kampani kukhala yolimba chapangitsa makampani ambiri kuti ayambe mwachimbulimbuli panjira yotsatsira mitundu yosiyanasiyana. Komabe, makampani ambiri alibe mikhalidwe yofunikira pakusiyanasiyana, motero amalephera. Chifukwa chake, makampani akuyenera kukhala apadera, kuyika mphamvu zawo ndi zinthu zawo pabizinesi yomwe amachita bwino kwambiri, kukhalabe ndi mpikisano wokhazikika, kukwaniritsa zomaliza pazowunikira, ndikukhala amphamvu kwambiri.
Kupanga bizinesi yaying'ono, yodekha komanso yapadera sizitanthauza kuti bizinesiyo sidzakula, kukula komanso mphamvu. M'malo mwake, zikutanthauza kuti pampikisano wowopsa, bizinesi iyenera kukhala yosinthasintha, kuwongolera liwiro, kuyang'ana zomwe imachita bwino ndikukhala kampani yolimba kwambiri!
Nthawi yotumiza: Aug-26-2024
